About this thing...

A freaktarded punk rock monster clothing and art co. that also discusses alt culture, music, comics, lifestyle, superheroes, design, street art & cosplay.

What else, uh- pin up stuff, hot rod and rat rod design love, street art and guerrilla installations, dada mindfuckery, chaos magic and altered states of consciousness, the mega creativity of the comic book and graphic novel industry, vintage art and art supplies, tiki kitsch, ceramic poodles, space age collectibles, 60s swinging' super spies, DIY entrepreneurism, futurist thought and exploring augmented realities- all that stuff in an emerging / underground pop culture digital burrito.  

I design.  Can't help it. 

My name is Rex Edhlund.  I have been fascinated with subcultures, underground art, and whatever might be lurking down those long, dark alleys of adventure, for as long as I can remember.  I started working in the "alternative art" field way back in my teens when I connected with a similar monster, and helped him get Black Market Magazine going.  I even did the first issue's art and cover.  

black market fanzine, 80s punk rock zine, issue number one, art by Rex Edhlund of Danger Factory streetwear

Spray paint, pen, paste-up on plain paper.  It actually still looks kind of cool.

I then did this SUPER odd (ahead of it's time) shop in North Park- a sketchy/now trendy part of San Diego.  It carried tons of underground comics, alternative art books, a bunch of offbeat clothing lines, plus it was the first to carry graffiti art supplies like spray tips, graff zines and street art t-shirts.  I had my art studio and a screenprinting shop in the back, lived there for a while too. Crazy punk rock days.  DIY as a way of life.  More about that in later posts

Alternative art shop and streetwear clothing store with punk rock, goth, rockabilly style plus pin up art- the store that cannot be named.  

THEN I got to help launch a magazine to the WORLD!!  Sin Magazine, a local zine that I was a supporter and contributor to- got picked up by LFP Distribution (Larry Flynt) to be placed in newsstands all over the planet.  So we all gathered our wagons and conglomerated into a 10,000 sq. foot abandoned loft in an ignored part of San Diego.

It was simply called The Loft, as no suggested names could pin down it's bizarre structure.  We had a video area, a music studio, a yoga studio, loads of parties- and all scrabbled together with nothing but sweat and hustle.  Yeah, more on that later too.

The mag?  SO ahead of it's time, and really the first to truly celebrate and promote comic books as "COOL".

Sin Magazine, Kozik cover

Yep, Frank Kozik and a tip of the hat to EC comics cover design.  I art directed, Ed. in Chiefed, and managed the bizarro loft.  SOOO busy.  Then we changed the name to a randomly chosen mysterious name.  Mostly because there were't really many mags out there to compare to, or didn't already have a copyright.  SIN became Hypno Magazine.

Hypo magazine number one, Jack Kirby Interview, alternative art, punk rock and comic book fashion t-shirts

Nick Cave, hypno magazine, art and street subculture goth life

It had a fantastic run and I went on to do a glossier version called Kulture Deluxe.  More in the Danger Factory blog later.  Then when the music industry died, I did a zillion other things, including starting and later selling off, D-Town, the Downtown San Diego Newspaper. 

All the while, I am designing and playing with art.  I kept scouring sales and collecting art and oddities for no other reason than love.  Even doing pop up booths at places like San Diego Comic Con.  I got to be the first cat to present Shepard Fairey (Obey / Giant) to the world at large that was visiting Comic Con. Frank Kozik too.  Oh, how I wish I had kept more of these  prints. Yeah, that's Rob Zombie flipping off the camera.

Kozik, rob zombie, shepard fairy, dave burke, obey art prints, comic con booth and punk streetwear

Geez, getting kind of long here.   <breath>

Over time I did a bunch of other small gigs, including a bunch of cheesy design gigs, opening up a cool (again ahead of it's time) collaborative art, photo, fashion, design space called Industry Showroom.  A million Comic Con related antics.  Then, by way of fate, peculiar incidence and the surfing of the chaos based reality waves we call LIFE, I ended up starting this little clothing line and it's design offshoots.  Kept busy with other projects and waiting for my incredible daughter (that is frequently pictured throughout) to graduate before I could shuffle off to LA from SD, I really only sold them at a couple events a year.  Mostly just to hone things and really get a grasp on the proper concept.  Comic Con was the big sales event.  It always gets a load of fun attention.  I also got to champion, host and work with brilliant minds like Comicbookgirl19 (shown hawking my t-shirt action) and Chris Gore from old school punk days of Film Threat.  I look forward to ongoing collabs with those two.  My DIY fam.

 comic con, alternative art streetwear, pin up clothing, comic book girl 19 and pop culture t-shirts

The point of this all isn't how cool I am (though when I look at it here, I do feel pretty legit.  I'll go back to the creative-person self loathing tomorrow).  

It's what we want you to truly know. This isn't just a grab at a target market by some manufacturer or soulless corporation, it's real.  It's the authentic result of decades of fascination.  It is simply a curated art style by a guy that likes to share it.

It's what we are going to create whether you buy them or not.  They aren't for everyone.  We don't WANT them to be for everyone.  They are for us.

I look forward to a bigger community of "US".


The Guy Doing This- in Chief,

Rex Edhlund

popular naughty burlesque t shirts, punk t shirts, alternative clothing and art logo


The story has SO MUCH more.  Maybe I will get into detail at the main site.